our story

Since 1936 ust has been creating survival, camping and outdoor equipment. Recently, we moved headquarters from Jacksonville, FL up to Columbia, Mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward.

The ust crew is driven by our calling to explore outdoors. We feel incredibly lucky to have the rolling hills and hollers of the Ozark Mountains for our backyard…product testing, exploring, work, play…. the lines get blurry. Our ever-present drive to “be outdoors” translates into reliable, problem-solving gear for you to use in your own outdoor adventures.

brand mission

As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.

stay in the know