our story


Since 1936 ust has been creating survival, camping and outdoor equipment. Within the past few years, we moved headquarters from jacksonville, fl up to columbia, mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward.
As many of you know from following along with our rebrand process, ust has gone through some major changes the past couple of years. We have broken into new core camping categories with tents, sleeping bags, sleeping mats, etc. With sustainability in mind, the ust team has also decreased the brand’s product footprint while still offering a robust line of accessories.

our story


Since 1936 ust has been creating survival, camping and outdoor equipment. Within the past few years, we moved headquarters from jacksonville, fl up to columbia, mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward.

As many of you know from following along with our rebrand process, ust has gone through some major changes the past couple of years. We have broken into new core camping categories with tents, sleeping bags, sleeping mats, etc. With sustainability in mind, the ust team has also decreased the brand’s product footprint while still offering a robust line of accessories.

From the complete rebrand, sku deduction, and the repackaging process, it has been an exciting few years. In between these major decisions involves some incredible brand building based off our values. We’ve been building the ust community, amplifying the stories worth hearing, and operating with accessibility in mind. With this being said, the decision to sell our core products strictly direct from our website will allow us to go after the barrier to entry of affordability. We recognized affordability as a major issue in our industry and don’t believe it needs to break the bank just to buy quality gear. Offering these core products directly from this website will allow us to close the gap between quality gear and those higher price points. Across the board, our products have an everyday price that is much more accessible for you! Our quality accessory line is still available in retail for when you need your last-minute camp essentials! We’re stoked to continue to build this community and get as many people outside to feel the healing power of nature.

brand mission


As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.

our values


the core values of ust include sustainability, inclusion and diversity, respect, and creative and beautiful storytelling. To hear an in-depth explanation of our values, listen to our podcast, the shakedown, on Spotify, Apple Podcasts, or Soundcloud.

RE: fresh


In 2020 we began changing everything. We’re fired up about our new docuseries that gives a sneak peek behind the scenes of the ust brand refresh process. This series about our new direction will focus on storytelling and include a look at our new core products that we know you’ll want to use on your next adventure.

meet the team


ethan

brand manager

piper

assistant to brand manager

amy

visual producer

grace

graphic designer

tony

creative director

anton

product designer

corey

product engineer

serena

eCommerce specialist

From the complete rebrand, sku deduction, and the repackaging process, it has been an exciting few years. In between these major decisions involves some incredible brand building based off our values. We’ve been building the ust community, amplifying the stories worth hearing, and operating with accessibility in mind. With this being said, the decision to sell our core products strictly direct from our website will allow us to go after the barrier to entry of affordability. We recognized affordability as a major issue in our industry and don’t believe it needs to break the bank just to buy quality gear. Offering these core products directly from this website will allow us to close the gap between quality gear and those higher price points. Across the board, our products have an everyday price that is much more accessible for you! Our quality accessory line is still available in retail for when you need your last-minute camp essentials! We’re stoked to continue to build this community and get as many people outside to feel the healing power of nature.

brand mission


As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.

our values


The core values of ust include sustainability, inclusion and diversity, respect, and creative and beautiful storytelling. To hear an in-depth explanation of our values, listen to our podcast, the shakedown, on Spotify, Apple Podcasts, or Soundcloud.

RE: fresh


In 2020 we began changing everything. We’re fired up about our new docuseries that gives a sneak peek behind the scenes of the ust brand refresh process. This series about our new direction will focus on storytelling and include a look at our new core products that we know you’ll want to use on your next adventure.

ethan

brand manager

piper

assistant to brand manager

amy

visual producer

grace

graphic designer

tony

creative director

anton

product designer

corey

product engineer

serena

ecommerce specialist

meet the team


ethan

brand manager

piper

assistant to brand manager

amy

visual producer

grace

graphic designer

tony

creative director

anton

product designer

corey

product engineer

serena

eCommerce specialist

meet the team


ethan

brand manager

piper

assistant to brand manager

amy

visual producer

grace

graphic designer

tony

creative director

anton

product designer

corey

product engineer

serena

ecommerce specialist

storytellers


Our team isn't complete without our storytellers. Who are storytellers you might ask? Our team of storytellers are some of the raddest, most empowering people you’ll come across in the outdoors. We are super proud of the folks we have using our gear and the community we’re building. It’s a community that goes above and beyond the product and into the types of friendships and experiences that embody our core values.

storytellers


Our team isn't complete without our storytellers. Who are storytellers you might ask? Our team of storytellers are some of the raddest, most empowering people you’ll come across in the outdoors. We are super proud of the folks we have using our gear and the community we’re building. It’s a community that goes above and beyond the product and into the types of friendships and experiences that embody our core values.

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